Limpopo Tourism Agency (LTA) is elated to announce the appointment of Ms. Modjadji Alydia Makoela as its new Chief Marketing Officer (CMO), heading the Integrated Destination Marketing (IDM) Division with effect from the 1st July 2022.
Ms. Makoela comes with impeccable experience having worked in the marketing space for a good number of years. She brings relief to the entity which has been without a marketing head for almost a year now after its former CMO, Mr. Ndavhe Ramakuela resigned on the 30th of July 2021.
With 27 years of experience in the Marketing, Stakeholder Relations, Human Capital Management, Communications, Leadership, and Governance fields, Modjadji worked at Executive levels leading corporate affairs and organizational support services for several years.
In her previous positions as Executive for Corporate Services/Affairs, she provided strategic leadership, advice, and guidance in the areas of Public Affairs, International Relations, Human Capital Management, Total Quality Management, Customer Services, Legal Services, and ICT. She is a corporate services strategist with specialized experience in communications, marketing, stakeholder relations management, HR, reputation management, leadership, and governance.
Makoela holds a Masters of Business Leadership degree from UNISA School of Business Leadership, a Bachelor of Arts (Communications) degree from the University of Zululand, a Bachelor of Arts Honours (Media and Cultural Studies) degree from the University of Pretoria, a qualification in Total Quality Management Programme from the University of South Africa (UNISA), Certificate in International Executive Development Programme with WITS and London Business Schools and a Certificate in Executive HR Programme from USB Business School.
She has in the past 27 years championed and sponsored brand positioning as an integral part of her leadership role in organizations whose reputation hinges on the actual and perceived professional and ethical integrity of their services and products.
Before she was appointed at LTA, she was the Head of Department: Public Participation at the Freedom Park Heritage Site.
Her responsibilities at LTA will include but are not limited to the implementation of the tourism marketing strategy, tourism information services, conventions bureau, communications stakeholder relations, public relations, and digital marketing.
“The appointment of Ms. Makoela is long overdue and brings relief to the Agency, which was operating without the head of the core division responsible for destination marketing.
We are excited about this appointment and view this as critically important because the new CMO will help jack up operations in the division in line with the mandate of the Agency. She comes with enormous experience from diverse backgrounds, and we have full confidence in her to lead the core division of the Agency to greater heights.
We wish her all the best in her new role, and we are optimistic that her appointment will add value to the Agency. We plead with the entire LTA staff and the tourism industry to support her for the success of the province”, said LTA Board Chairperson, Mr, Andrew Dipela.